When it comes to selling your home, first impressions matter and any advantage you can gain over your competition is positive.
So if you want to make the sale fast and hassle-free, while generating the best possible price, property styling can help. Here’s how.
Why property styling is popular
Property styling is popular for one very good reason – it increases your market by making your home look its best, and appeal to the widest possible market. It’s sole aim is to attract buyers and convince them they can imagine themselves living their life in your property.
Many buyers lack the ability to see how a property could be used, as opposed to how it’s currently being used. Styling can really help overcome this and allow buyers to truly visualise themselves in your home with fresh neutral decor aimed at showcasing the lifestyle your property could offer.
The first step: depersonalise and declutter
You want buyers to look at a particular room or the overall space and paint a picture of how they can use it in their own way, rather than how you’ve previously used the home.
You don’t want potential buyers walking through your home and seeing remnants of your personal life everywhere – whether that’s wedding and family photos, paperwork, chew marks from the dog, or big DVD collections with your favourite action movies.
By making a fairly minor DIY investment and simply decluttering, and depersonalising your home, you’ll open your property up to a much wider market. Think of it like a type of theatre – property styling that lets viewers picture themselves living in the home.
How much money do I need to spend?
True property styling or staging involves moving in new furniture and accessories to give your home a certain look and feel. You might want to replace outdated furniture, add some art and feature pieces, and maybe even repaint the interior.
While property styling can be DIY, there’s a lot to be said for hiring a professional to style your home. After all, they are real estate experts who know what works to win over potential buyers. They’re experts at selling the lifestyle dream.
Many homeowners who’ve never sold property before tend to think property styling is only for the elite – those pockets of real estate that the rich and famous tend to frequent. Costs can range from a few thousand dollars to up to $10,000 (depending on your preferences and budget). You can choose to style your entire home, or just sections of it.
How much you should spend depends on a range of factors: the size of your home; your expected sale price; your budget for property styling; your predicted return on investment. For the latter, while a $10,000 styling job will likely see a much greater sale price, it may not be ideal for a small two-bedroom home – with the potential boost in sale price perhaps not covering the initial outlay for the styling.
Many sellers ask if they will recoup their up front investment, and while the exact figure any seller stands to gain is hard to guarantee, many estimate you can receive a return on investment of up to 10% on your sale price. Regardless, you’ll be satisfied you’ve widened your pool of buyers and marketed the property in the best possible way.
It’s not your home any more
It’s important to have a thick skin and not take styling decisions personally. A property stylist will have a vision for your home, and while they will work with you to finalise that vision, there will likely be times when they ask that you remove certain items or furnishings in order to improve the overall look. Don’t take it personally – they simply want you to get the best possible sale price for your home!
When it’s time to move your belongings, make sure you have a plan for storage before the property stylist starts moving items in. This may mean an added expense like hiring a storage unit or a friend’s garage, but it’s also the perfect time to dispose of any items you no longer want, rather than creating clutter in your next property.
Top tips to style your home
If you think getting a team into style your property could lead to a more profitable sale, here are a few tips to get the property styling process started:
Greenery: Real, live plants not only make a home more visually enticing, but it helps potential buyers see that the property is well looked after.
Remove or hide bulky items: Whether it’s a giant 80-inch television, old sofas or oversized appliances, think about whether changing those items with more size-appropriate substitutes could give the property a more open feel.
Stylish bedding: Think about some designer pillows and cushions, a detailed throw, and linen that complements the rest of the room.
Consistency: Whether it’s a DIY job or you’re working with a property stylist, cohesion throughout the whole home is essential.
Patience: Styled homes generally look amazing – but few people would have the discipline and inclination to live in a styled home permanently. Remember styling your home is just for a few weeks – and the hard work keeping it clean, tidy and immaculate (and remembering where all the cushions go) will be worth it in the long run.
Need a real estate agent who understands how to style your home?
This beautiful home in Singleton took advantage of professional property styling to great effect – a consolidated colour palette, sleek furnishings, and intelligent design to give the space a more open feel, and much more.
To find out how styling your home for sale could increase your final sale price, contact the experts at One Agency Lindy Harris today.